It starts in school, continues through college, and really hits its stride when you start looking for jobs. Now you’ve started your own business and it’s back.
Every careers blog, entrepreneur’s Facebook group, American business podcast, and LinkedIn random is telling you that there’s one thing you need to do to boost your brand.
But you can’t shake it off – the paralysis. Staring at the blank screen (or page if you’re a little old school) and wishing the blinking cursor would disappear, you realise that you
Just. Can’t. Write. About. Yourself.
Whether it’s your college application, your first resume, or the About Us page of your innovative and exciting new business venture, words never seem to flow like they usually do.
The world (and all the podcasts) are telling you that personal branding is important. Like, more important than eating your vegetables or having an opinion on how Game of Thrones ended. So what are you going to do?
Well, first things first, it’s not just you. We’ve all been there. No one likes writing about themselves and how great they are. Well, some people must, but we’re British so we don’t do that kind of thing over here. In fact, it turns out that it’s science. Psychology Today published an amusing article a few years ago on why we find it so hard to tell people about our accomplishments. It mentions a study from October 2014 in which recalling a time where they had to talk about their professional accomplishments made participants feel physically dirty.
This is why it’s hard, our brains are making us feel like we need a wash!
So, now you’re back from having a shower, here are 3 reasons why writing about your brand is difficult, and how we can help.