Human beings love stories, and we share the good ones. We used to share them around campfires at the mouths of caves, then we traded them in return for food and shelter as we travelled to new towns and lands. We wrote them in books and wove them into songs and turned them into multi-movie franchises where blonde Australians show off their arms. (ahem)
Now we click tiny arrows as we scroll through our phones, sharing the best stories with our friends and followers. And our reach is endless.
But what makes the difference between your brand being a flash in the pan viral trend and a true lasting legend?
Well, you need a good story.
And you need to know how to share it..
…Which is where we come in.